Social advertising and non-profit campaigns from around the globe

There really are no accidents

Posted by Marc | 7-10-2006 20:53 | Category: Government

This is campaining how it should be: clear message, visual attractive and a good use of cross media.
The campaign is from Canada’s Workplace Safety and Insurance Board (WSIB). The 2006 campaign is titled ‘There really are no accidents’.

"After the fact, people will call this an accident. But it wasn’t. The company shouldn’t have puf this employee in such a dangerous situation. And the employee should have said ‘no’ to driving under unsafe circumstances. When it comes to workplace safety, we can all be doing more.”
Part of this cross media campaign is the interactive website: prevent-it.ca.

there really are no accidents

There is a thirth video which is not published at the prevent-it site. Download it here.

Advertiser:
Workplace Safety and Insurance Board (WSIB)
Agency:
FCB, Toronto

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