It’s that little voice you hear now and then. Cancer is not knocking on my door is that dangerous count on luck.
These ads are yet another call for regular checks. If diagnosed early, the chances of curing breast cancer can reach up to 95%. The campaign comes from Instituto Mário Penna, a hospital in Belo Horizonte, Brazil. They have a lot more information about early detection on their campaign website. In Pink of course without falling into pitfalls of #Pinkverts.
Agency: Casasanto, Brazil
Creative Director: Fred Bandeira
Copywriters: Arthur Lobão, Tiago Fernandes
Art Directors: Paulo Assunção, Sttenio Costa, Fred Bandeira
Illustrator: Bruno Jacob
Via Ads of the World