The best of non-profit advertising and marketing for social causes

These ads are not your winning lottery ticket, they bring you wisdom

These ads are not your winning lottery ticket, they bring you wisdom

It’s that little voice you hear now and then. Cancer is not knocking on my door is that dangerous count on luck.

These ads are yet another call for regular checks. If diagnosed early, the chances of curing breast cancer can reach up to 95%. The campaign comes from Instituto Mário Penna, a hospital in Belo Horizonte, Brazil. They have a lot more information about early detection on their campaign website. In Pink of course without falling into pitfalls of #Pinkverts.

Instituto Mario Penna Dont count on luck Breast Cancer

Instituto Mario Penna Dont count on luck Breast Cancer

Instituto Mario Penna Dont count on luck Breast Cancer

Agency: Casasanto, Brazil
Creative Director: Fred Bandeira
Copywriters: Arthur Lobão, Tiago Fernandes
Art Directors: Paulo Assunção, Sttenio Costa, Fred Bandeira
Illustrator: Bruno Jacob

Via Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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