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They walk the path of peace, no matter what

They walk the path of peace, no matter what

This project called Taking Steps comes from the Parents Circle Families Forum, a joint Israeli-Palestinian organization, whose members have all lost a close family member to the ongoing conflict. They believe that dialogue is a necessity in order to reconcile both sides with one another.

Their project was launched in cooperation with ad agency BBR Saatchi & Saatchi who created a commercial in which Israelis and Palestinians speak about their refusal to give up. Despite the loss of the person they love. The commercial closes on a personal statement all Forum members agree with:

If I , who lost a close one, can walk the path of peace, than surely you can too.

The Taking Steps project is also the group’s first product: hand embroidered ‘Birds of Peace’ created and sewn onto sports shoes by the women of the group.

Parents Circle Families Forum Taking Steps

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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