They can’t tell anyone. But you can

Posted by Marc | 18-04-2008 21:40 | Category: Social aid

image

Osocio visitor Tommaso Catalucci sent me these pictures of the current campaign from the Scottish National Child Protection Line. All of Glasgow and the rest of Scotland distressed children are seen in telephone boxes.
Main goal is asking people to speak out and help stop the abuse or neglect of young people.

“He can’t tell anyone his mum’s too drunk to look after him.
But you can.
If you are concerned about any child’s welfare, call the Child Protection Line: 0800 022 3222”

There is no better spot for an advert like this.


Announcing the campaign to raise awareness, Children’s Minister Adam Ingram said:
“I believe that child protection is everybody’s business. No young person should have to suffer abuse or maltreatment as they grow up and we must all play our part in stopping it. It’s not always obvious when a child is being neglected or cruelly treated and we know how hard it can be for them to speak up. But whether people are relatives, friends, neighbours or just passers-by, they can make a difference if they raise their concerns.”
“We all have a duty to look out for our young people and this phone line provides an easy and accessible gateway to the child protection services.”

The campaign was launched at February 19th. The activity will run on radio stations and in local press. Besides the targeted adverts on phone boxes the campaign is supported by posters and stickers in busy community sites such as GP surgeries, libraries and sports centres.

image

The National Child Protection Line website:

image


Advertiser:
Smarter Scotland


Print this article     Send this article to a friend

Digg this story    Add to del.icio.us    StumbleUpon Toolbar Stumble It!


My comment



Comment:






Copyright © 2005-2008 Osocio/Houtlust. Some rights reserved.


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.


Legal stuff

Copyright © 2005-2008 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Powered by

Hosting, Webbuilding:
Onstuimig Interactive Communication