The best of non-profit advertising and marketing for social causes

They do say advertising is all about “optics”...

Posted by Tom Megginson | 16-11-2012 22:19 | Category: Road safety

The ad speaks for itself. It makes my head hurt a bit, but it I love when good old-fashioned print can be “interactive.”

Another innovative MAC/Clemenger BBDO campaign was recently featured on Osocio: Amazing car crash sculpture made with 17 painted bodies

Advertiser:
Motor Accident Commission (Australia)
Agency:
Clemenger BBDO, Adelaide, Australia
Additional credits:
Creative Director: Greg Knagge
Art Directors: Brenton Canty, Andrew Slattery
Senior Copywriter: Jeremy Egerton
Account Director: Erik DeRoos
Studio: Fiona Beauchamp
Print Producer: Michelle Treloar
Source:
Ads of the World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.