Wakefield District Community Safety Partnership (UK) have launched a campaign to make young community safety partnership logodrinkers safer.
The campaign will capitalise on some of the initiatives the Community Safety Partnership has supported over the last year, including the Westgate night time traffic restrictions, the introduction of an alcohol exclusion zone and the presence of night life marshals.
It follows new research which reveals for the first time locally that binge drinking can dramatically increase the chances of becoming a violent crime victim.
The Think More, Drink Less campaign targets people in Wakefield city centre, Castleford and Pontefract in the run up to the festive season when alcohol consumption increases. Binge drinking, it warns, increases the chances of being arrested, ending up in the cells, needing accident and emergency treatment and getting into illegal taxis.
Half of all violent crimes are alcohol related. Don’t be a drinkhead. Think more, drink less.City centre billboards, and posters, beer mats and bar runners in licensed premises urge young people to ‘not be a drinkhead’ and to ‘think more and drink less’. Texts containing safety messages will also be sent via Bluetooth technology in certain bars.
The campaign will run from the start of December through to the New Year.
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