Think outside the box

These ads are the english version for the Belgium elections which where held on October 6th. The call from the Flemish governement was not to vote for white, middle-aged men. 

"There are a lot of white, middel-aged men in your local and provincial councils. A lot more, proportionately, than there are living in your neighbourhood. Why shouldn’t there be more room for people of a different make-up? A bit more diversity in the local and privincial councils means that issues are looked at from different perspectives. And that can lead to refreshing ideas. Think about it, before you cast your vote on 8 october.”

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