The best of non-profit advertising and marketing for social causes

Thinking saves lives. Wear a helmet

Posted by Marc | 19-04-2009 20:25 | Category: Road safety

Two ads from the Warsaw Metropolitan Police.
“Thinking saves lives. Wear a helmet.”

Agency:
McCann Erickson Polska, Warsaw, Poland
Additional credits:
Creative Director: Teresa Biernacka
Art Directors / Copywriters: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Illustrator: Krzysztof Ostrowski
Account Managers: Mikolaj Dragovic, Anna Stawska
Source:
Ads Of the World

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Comments

I would have used the same ad with an opposite message:

Thinking saves lives. More than helmets do.

Posted by JT | 20-04-2009 11:59

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