Mobile Health is the big thing to come (if it’s not there already). And the American Rocky Mountain Health Plans, a not for profit organization and independent health insurance provider, is preparing itself for the future with the MyDigitalMD app. This mobile application allows members to text or video chat with an actual doctor.
Their marketing effort is made up of ironic beards, fixie bikes, and floppy knit hats which are all in danger of extinction in this far over the top, 3:22 minutes long clumsy video. And I admit I love it.
Via MedCity News.