“…this is for fighting, this is for fun.”
I Believe in Advertising posted this ad, which is apparently an effort to get men in the Finnish Army to reconsider their love of cigarettes.
The idea that smoking causes impotence has been a popular way to scare men away from tobacco use for the last few years. It’s based on studies that demonstrate a link between vascular damaged caused by tobacco and erectile dysfunction.
And it’s been done much better:
Nonetheless, an important message for soldiers, and an interesting use of the phallic nature of guns.
Full credits, and a clip for those who didn’t catch the movie reference in the headline, below.
“Jamming sex-machine gun”
Advertising Agency: 358 Helsinki, Finland
Creatives: Erkki Izarra, Ale Lauraéus, Maria Fridman, Valtteri Väkevä
Illustrator: Dj Neff
Agency Producer: Peggy Petrell
Account Manager: Milla Kokk
Client: Matti Rautalahti, Virve Laivisto