The best of non-profit advertising and marketing for social causes

This tall to fight

This tall to fight

UNICEF reports that there are well over 250 000 children in armed forces around the world. About 2 million have been killed in the past decade alone.

ThisTall_big

Children only have to be this tall to fight
Stop the use of child soldiers. Visit unicef.org

These Life-size “standees” in the typical style of amusement park height restrictions were placed at the entrances to fun rides in theme parks across South Afrika. Painstakingly pointing the parents to the issue at hand.

ThisTall_double

I imagine it must hit you hard as a parent when you see your kid trying her best to be tall enough to take that ride.

When going to unicef.org I did have to search for the info on child soldiers. Maybe a campaign website or a more specific url would have been a good idea.

related entries:
Simply being children
Not all soldiers are grown men

Advertiser:
UNICEF
Agency:
Ogilvy Johannesburg

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