Osocio NL

This Election Poster Hack is done before, Literally

Posted by Marc van Gurp | 6-05-2014 15:29 | Category: Politics



NSPCA Election Poster Hacking.

“Good artists copy, bad agencies steal” commented Johann Schwella (Creative director at 140 BBDO and Co-Founder 10and5) on Twitter after seeing this new campaign from the South African NSPCA. And he is right. It’s an exact copy of the 2011 Skatepark Guerrilla campaign from Denmark.

South African advertising agency The Hardy Boys made the posters for the NSPCA, the animal welfare organisation. The technique is simple, they added a poster below the original election posters from various parties. Just like what was done in Denmark. See here and below.

Stealing ideas is not a problem. That happens more often in advertising and other fields and mostly done with adding a new twist. The original idea is awesome, and it is a shame that The Hardy Boys have been guided by laziness.

More about the NSPCA campaign at 10and5.

Election Poster Skate Attack


NSPCA Election Poster Hacking.

NSPCA Election Poster Hacking.

NSPCA Election Poster Hacking.


Advertiser:
NSPCA
Agency:
The Hardy Boys
Source:
10and5
Keywords:
- -



Comments


Comments about This Election Poster Hack is done before, Literally

also done before in Canada
http://www.joelapompe.net/2011/09/21/political-posters-hijacked-henrivezina-alis/

Posted by joelapompe | 7-05-2014 12:24



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)