Social advertising and non-profit campaigns from around the globe

This is an average meal for prisoners in Myanmar

Posted by Marc | 7-05-2009 22:46 | Category: Human rights

New low-budget awareness campaign from Amnesty International Croatia targeting the local student population. AI Croatia is making an effort in order to increase the number of members and widen their activities on a national scale.

New agency Hype created a print campaign that depicted life-threatening prison conditions for prisoners of conscience in Myanmar. Since many of the prisoners are unlawfully imprisoned students they considered it the best story to communicate towards a student target group. The campaign was printed out and placed on hygienic trayliners for student cafeterias.

Advertiser:
Amnesty International Croatia
Agency:
Hype
Additional credits:
Creative Director / Copywriter: Tonci Klaric
Art Director: Mislav Vidovic
CGI Artist: Damir G. Martin

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.