The best of non-profit advertising and marketing for social causes

This is Bob, he wants attention

Posted by Marc | 28-06-2012 20:14 | Category: Animal rights

Nice artwork from Brazil made by Ramon Ballverdú.
Comparing homelessness and the life of abandoned pets is tricky business but here it is nicely done. For me.

Mudanca, the sender: “Bob and Ted, homeless, forgotten by society today is undergoing a reversal of values, in which attention is directed almost entirely toward helping homeless animals.
It is this premise that we try to find a way to draw attention to motivate and increase the number of donations of clothing and nonperishable food.”

An annoying question for you: if you had to choose which of the two would it be? The Homelessness cause or Animal Rights?

See the other work, including the original Brazilian versions after the break.

The original Brazilian versions:

Advertiser:
Mudanca

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.