Onstuimig

This is the story of your food

Posted by Marc van Gurp | 12-07-2012 20:26 | Category: Consumerism, Corporate Social Responsibility, Poverty, Developing World



“Not everything is meant to travel.
Choose local food.”

New work from Latte Creative in their recognizable style.
It is for Food We Want, an European campaign multistakeholer. It is a campaign to raise information, awareness and lobby to promote small-scale family farming and sustainable agri-food systems as a key solution to tackling hunger, as well as addressing poverty and climate change issues.
The campaign, funded by European Union, is taking place in 8 countries (Italy, Poland, Portugal, Spain, Uk, Kenya, Mozambique, Tanzania), with the objective of sharing ideas, promoting common solutions and stimulating a public debate on the future of food.

According to the UN Food and Agriculture Organisation (FAO), we are already producing one and a half times the amount of food needed to provide everyone in the world with an adequate and nutritious diet, yet one in seven people is suffering from hunger.


Related Fair Trade posts:
- eFTe: people, thinking, acting and everyday consumer
- Two Weeks of Fair Trade
- The Story of Food
- I wear only sweat but at least it’s mine
- Fair Trade shouldn’t be this difficult
- Fair Trade explained in under two minutes
- The New George Clooney Nespresso Ad… Sort Of
- Clean Clothes Campaign - Fair Trade Christmas Gifts
- The (almost) naked truth about Swiss uniforms

Food We Want: This is the story of your food



Agency:
Latte Creative
Additional credits:
Production: Lattecreative.com
Film director: Erik Parys
Illustrations: Camilla Falsini
Soundtrack: Vera Cavallin




Comments


Comments about This is the story of your food

Thanks for promoting Social Awareness. One hungry person is just too many.

Posted by andreibuspro | 15-07-2012 07:02

Comments about This is the story of your food

Great video and article, Marc. I think that choosing local grown foods is a great and much cheaper than the ones from other places. Thanks for the great information.

Posted by Alice Chen | 17-07-2012 07:29



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)