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This is the story of your food

Posted by Marc van Gurp | 12-07-2012 20:26 | Category: Consumerism, Corporate Social Responsibility, Poverty, Developing World



“Not everything is meant to travel.
Choose local food.”

New work from Latte Creative in their recognizable style.
It is for Food We Want, an European campaign multistakeholer. It is a campaign to raise information, awareness and lobby to promote small-scale family farming and sustainable agri-food systems as a key solution to tackling hunger, as well as addressing poverty and climate change issues.
The campaign, funded by European Union, is taking place in 8 countries (Italy, Poland, Portugal, Spain, Uk, Kenya, Mozambique, Tanzania), with the objective of sharing ideas, promoting common solutions and stimulating a public debate on the future of food.

According to the UN Food and Agriculture Organisation (FAO), we are already producing one and a half times the amount of food needed to provide everyone in the world with an adequate and nutritious diet, yet one in seven people is suffering from hunger.


Related Fair Trade posts:
- eFTe: people, thinking, acting and everyday consumer
- Two Weeks of Fair Trade
- The Story of Food
- I wear only sweat but at least it’s mine
- Fair Trade shouldn’t be this difficult
- Fair Trade explained in under two minutes
- The New George Clooney Nespresso Ad… Sort Of
- Clean Clothes Campaign - Fair Trade Christmas Gifts
- The (almost) naked truth about Swiss uniforms

Food We Want: This is the story of your food



Agency:
Latte Creative
Additional credits:
Production: Lattecreative.com
Film director: Erik Parys
Illustrations: Camilla Falsini
Soundtrack: Vera Cavallin




Comments


Comments about This is the story of your food

Thanks for promoting Social Awareness. One hungry person is just too many.

Posted by andreibuspro | 15-07-2012 07:02

Comments about This is the story of your food

Great video and article, Marc. I think that choosing local grown foods is a great and much cheaper than the ones from other places. Thanks for the great information.

Posted by Alice Chen | 17-07-2012 07:29



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