The best of non-profit advertising and marketing for social causes

This is what marriage is all about

Posted by Tom Megginson | 27-11-2011 15:32 | Category: Activism

Love. Sex. Intimacy. Support. Laughs. Tears. Shared interests. Grocery shopping.

This wonderful video about how a healthy relationship turns into a successful marriage should inspire anyone who has ever been in love, and anyone who has ever made the decision to publicly celebrate their commitment to it.

See the video after the break. And try not to be moved.

What a great way to frame the marriage equality issue. As a straight guy, I identified with the man in focus. Straight women, I hope, would identify with the point of view. And the message, that all sexual relationships are equally complex, engrossing, and worthy of respect, is a powerful one. It is one of the most straight-accessible campaigns I have ever seen on this issue.

Get Up! is a multi-issue activist organization in Australia. About marriage equality, they say “While the marriage equality debate takes a brutal turn for the worse, can you be a voice for equality? MPs said that gay marriage ‘deserves to be laughed at and ridiculed’ - denying them and their families legal equality and perpetuating discrimination and prejudice. Sign this petition for marriage equality and a copy will be sent, signed and delivered straight to your MP.”

There is also a crowdfunding initiative to buy space for this ad on Australian television. Donate here.

Advertiser:
Get Up! Action for Australia
Agency:
Unknown - e-mail us to take credit
Source:
It's OK to be Takei (Facebook)

Share on Tumblr

Print this article

Send this article to a friend

Some rights reserved 2005-2012 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Making A Do-Ference at The Design Ethos Conference 2012

I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…

Aaron Cohen: As Darkness Disappears – Fighting slavery today

Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the Osocio archive: For thousands of people this is the size of their home

See this post from the Osocio archive

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.