This is what you’re not going to do to save the rainforest

Posted by Marc van Gurp | 1-10-2012 21:16 | Category: Corporate Social Responsibility, Environment

This new video from the Rainforest Alliance must be a world record used words in a 3-minute PSA. I am wondering if the voice-over suffer from hyperventilation while recording it.
And although I’m more into strong visuals this PSA held my attention for the full three minutes. And I played it again, and again.

And it’s fun too. Even the environmental movement is ridiculed. A little self-deprecating humor is always good.
As Co.EXIST writes: “Absurdist, sure. But we’ve all struggled with the idea that what we can actually manage to do to make the world better while still having jobs and lives can often seen minimal at best, and offensively meaningless at worse. Can you really say you’re working for change if that work just involves a few minor lifestyle choices?”

This film was written and directed by Max Joseph.
Produced by Aaron Weber from Wander.

Rainforest Alliance: Follow the Frog

The donate button is placed below the video on YouTube. Taken from the YouTube Nonprofit Program. I’m curious how effective this is.
Are there any insights about it in general?

YouTube Nonprofit Program Button

Rainforest Alliance

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