How could two people be any physically closer than making love? How about having an organ transplanted between them?
It’s a weird way to promote organ donation, and could perhaps turn off some potential donors by sexualizing their deeply selfless act. But if the best an issue awareness ad can do is to provoke discussion, then this beautifully art directed example from Brazil has accomplished its goal.
Brazil has a tradition of weird — to foreign eyes, at least — advertising. Let’s ad this one to the list, and just appreciate the artistry.
Here is the ad in original Portuguese, via adnews:
That source credits German bodypainter (and creative therapist) Gesine Marwedel with the artwork.
Movimento Bandeiras Brancas ("White Flags Movement")
Pereira & O'Dell, São Paulo, Brazil
Ads of The World
activism - ads of the world - body painting - brazil - organ donation - sex in advertising