This poster is made of soap

To encourage people to wash their hands with soap after using the toilet, posters made of soap paper were put up outside toilets across VietNam.

Soap paper is paper that’s coated with soap on both sides and can be used to wash hands like regular soap.
The campaign is an initiative from The World Bank and the Ministry of Health in Vietnam.

“This poster is made of soap.
Use it to wash your hands.”

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Comments

I also saw this on Ads of the World and I think (and hope!) it will be a really successful campaign. It reaches the target exactly where they wash their hands and provides them with the soap to do so. It’ll also be easy to measure how many people it’s reaching based on how often the soap paper needs to be replaced. Overall, Grey did great work for a great cause on this one.

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