Osocio NL

A vending machine isn’t shockproof. Just like women.

Posted by Marc van Gurp | 8-04-2014 16:00 | Category: Violence, Women's Issues



Who cares?! Helpless Machine. This vending machine isn't shockproof. Just like women.

It seems bizarre to compare a woman with a machine. Until you see the behavior of some men.
That is what has been done in this campaign from Moscow for social organisation Who cares?!.

A Helpless Machine makes use of a faulty vending machine with a female persona that tests a man’s propensity for aggression. The machine has been set up with a series of vibration and display sensors. Hitting the machine will eventually relieve the stuck snacks that he has purchased, but it makes the woman on the screen very scared.

Alexander Stefanets, project creator at agency Hungry Boys: “We want to draw attention to a problem that is hidden behind closed doors. We want to show how easy it is to ruffle a man’s feathers. If he permits himself to become aggressive in public because of some ‘trifles’ we can only begin to imagine what might happen within his own home. The Helpless Machine is an effective and hard-hitting way of getting this message across not only in Russian but across the globe.”



Advertiser:
Who cares?!
Agency:
Hungry Boys
Additional credits:
Producer: Alexey Nikolaev
Agency: Hungry Boys
Creative Director: Vlad Sitnikov
Copywriter / creator: Alexander Stefanets
Production: Zebra Hero
Director: Andrey Paukov
Motion Designer: Maxim Malakhov
Operator: Oleg Horoshavin
Photographer: Yana Yartseva
Model: Ulyana Bekauri
Keywords:
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Comments


Comments about A vending machine isn't shockproof. Just like women.

So. Because a man will hit a machine to retrieve the goods he paid for then, obviously, he’ll hit a woman if they’re alone. Right. This was the single dumbest idea that I have ever heard. Sorry, but hitting the machine is a rational decision. Vibrations caused from the hit have a chance of retrieving the paid for item. Domestic abuse, on the other hand, is irrational. The two scenarios do not equate in any way. Again, this is a really horrible idea. What will happen from this is someone will ACTUALLY believe what’s being said and stupidly equate the two. From then on this extremely gullible individual will believe any man that would hit a vending machine will also hit their loved ones. Way to go. You just made the world a dumber place. I award you no points and may God have mercy on your soul.

Posted by James Nunya | 22-04-2014 11:12



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