Osocio NL

This vintage SeaWorld PSA shows how much things have changed   #tbt #throwbackthursday

Posted by Tom Megginson | 12-06-2014 19:13 | Category: Vintage



This vintage SeaWorld PSA shows how much things have changed

Before Blackfish, before PETA’s anti-SeaWorld campaigns, “Shamu” was the beloved (if captive) star of SeaWorld’s family entertainment. So of course it made sense, in the early 1980s, to feature Shamu and various anthropomorphic sea mammal friends in a kid-friendly PSA:


Created for the US National Safety Council, circa 1982, I presume it was intended to run alongside Saturday morning cartoons. The message about wearing life jackets is, sadly, still very much needed. The ‘80s cartoon approach, however — with or without controversial sea critters — is pretty damn dated.

Do you have any more information about this vintage PSA? (Agency, other campaign elements, etc.) Please let us know in the comments!


Advertiser:
National Safety Council (USA)
Source:
YouTube
Keywords:
- - - - - - -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)