The best of non-profit advertising and marketing for social causes

Those you love, can see

Posted by Armando Alves | 8-06-2010 22:46 | Category: Health

Created by JWT Brasil for Alcoholics Anonymous Brasil, the three print posters represent the difficulties faced by alcoholic’s families.

The pro-bono campaign signature reads:
“You can’t see. But those you love can.”
“Find out about the 12 steps program, that saved already hundreds of lives. Help yourself to help those you love.”

More after the jump.

Advertiser:
Alcoolicos Anonimos
Agency:
JWT Brasil
Source:
JWT latest campaigns

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.