Thousands of women are falling down the stairs every day

Definitely European style this video from the German BV Frauenberatungsstellen und Frauennotrufe - BFF (The National Association of Women’s Counseling and Rape Crisis Programs – Women against Violence).
Is it too stylish? Advertising people love it, the video got shortlisted at this Years Cannes Lions Advertising Festival in the “Films” catergory.

Above the directors cut. The regular video after the break.
Everybody worked for free: the stunt girls, the actors, the 3D and 2D Animators, musicians and colour graders. The music was especially arranged for this commercial.

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Comments

My question about this kind of work is always: ‘who are you trying to reach’? People who are likely to commit violence against their partner? People with experience of domestic violence? Potential supporters? Or awards juries?

WIth that in mind, who do you think this film was aimed at – and among which audience do you think it had the biggest effect?

Just a question.