The best of non-profit advertising and marketing for social causes

#TINYROADSIGN is the cutest animal welfare campaign of the summer

#TINYROADSIGN is the cutest animal welfare campaign of the summer

TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania

#TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania. But they decided to use their creative powers for good by raising awareness of urban wildlife that may be crossing city streets.

Hedgehogs are a particularly sad victim of roadkill in Europe, because their natural threat reaction is to stay still and roll up into a spiky ball — hardly protection from a speeding ton of metal.

The campaign also uses ducks, pigeons, and cats… because, well, cats:

TINYROADSIGN is an agency self-promotion campaign by CLINIC 212 in Vilnius, Lithuania

You can see the rest of the pictures, along with behind-the-scenes shots, at clinic212.com. You know you want to.

Photos by Greta Gedminaitė

Via Laughing Squid

 

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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