To survive a mass shooting? Run, hide, fight!

Three days after the shooting in Aurora, Colorado, the City of Houston and Mayor’s Office of Public Safety released an often-cheesy (but eminently watchable) six minute video explaining what citizens can do to survive a mass shooting event.

While the “action” unfolds, a Hollywood voice-over shares the three most important things to remember (in order of effectiveness): Run, Hide, Fight.

RUN: “Encourage others to leave with you but don’t let them slow you down.”

HIDE: “Try to conceal yourself behind large objects.”

FIGHT: “Commit to taking the shooter down NO MATTER WHAT!”

There’s also a Spanish version: Corra. Escondase. Pelee.

The Aurora shooting was an unfortunately timely opportunity to release a production that was probably months in the making. Some could say it’s “too soon” to publish a video like this, but should a public safety agency be expected to sit on a PSA that is intended to be widely shared and discussed by the public?