To this day: Impressive storytelling about the trauma of bullying

Posted by Marc van Gurp | 1-04-2013 21:30 | Category: Abuse, Violence

Shane Koyczan - To this day: Impressive storytelling about the trauma of bullying

This perfect combination of storytelling, poetry and animation is online since Feb 19 and got over 7,6 million viewers on YouTube.
It is a project from Canadian Poet, Author and Performer Shane Koyczan.

To This Day is a project to further explore the profound and lasting impact that bullying can have on an individual.”

Shane Koyczan: “My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.”

I can tell you how impressed I am. But I think it is better to give some quotes:

“Everyday before I sleep I watch this”
“The first bullying video that actually said something to me…thanks. I needed it”
“still amazing. they showed this at my school and usually everyone talks through the news but not a soul dared move when this was playing.”
“i’ve watched this at least 100 times since the day it was released. it is the only thing keeping me going at this point. thank you shane.”
“I think the last line “our lives will only be a balancing act that has less to do with pain and more to do with beauty.” I think it means that although we’ve been through horrible painful things, we have to find beauty and balance out the good and bad. Thats how you make it, you find beauty even when you think it’s over.”

See all 41,000 comments at YouTube here.

The Digital Track is available for $1 here.

Shane Koyczan published this Thank You after the overwhelming response:


My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)