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Today’s adults speak for The Future Children

Posted by Marc van Gurp | 28-10-2012 19:15 | Category: Politics

Future Children Project

My biggest annoyance with the Kony 2012 campaign from earlier this year is (mis)use of the directors son (see from 9:20). It is a form of abuse that is inexcusable. We have to speak for ourselves.

Something similar happens in this new video from The Future Children Project. The use of children for the upcoming election in the USA. Its a shout to vote Obama, which I agree. A great statement about the future of the children in America.

But I have a problem with the use of children in this video. It starts with the opening line: “A message from the children”. That isn’t true. This video isn’t made by children with the help of adults. It Is made by adults exploiting the kids. It is good to involve children in everyday politics. Even stronger, it is better to listen to them properly. That would result in a totally different campaign video.

“We’re the children are the future, American through and through. But something happened to our country, and we’re kind of blaming you.
What would the children of the future say if we let them down this November?”

See the Future Children Project website for the complete transcript.

UPDATE (Nov 2):
Goodby Silverstein and Partners closed the campaign website and set the video to “Private” on Vimeo.
The reason for closing is not known. There can be no other reason than the flood of criticism.
The copy below is the embeddable version from Adland who published the news today.

Future Children Project
Goodby, Silverstein & Partners
Additional credits:
Jeff Goodby - Copywriter
Rich Silverstein - Art Director
Tim Green - Art Director
Todd Porter - Producer, Music Supervisor
David Michel Ruddy - Composer + Music Producer
Sue Bohlin - Vocal Casting, Coaching
Genevieve McCarty - Line Producer
Norman Bonney - DP
Thomas Ruge - 1st AD
Whitney Ferris - 2nd AD
Sam Houser - Assistant Producer
Bob Henningsen - Production Manager
Alvin Shen - Production Coordinator
Erik Johnson - Editor
Quinn Moticka - Assistant Editor
Ty Bardi - VFX Supervisor
Dave Baker - Audio Editing and Mixing
Nathan T Winter - Recording Engineer
Alison Plansky - Post Producer
Nicholas DeMatteo - Additional instrumentation
Yair Evnine - Additional Instrumentation
Bess Cocke - Director Business Affairs
Jaime Szefc - Business Affairs Associate Manager


Comments about Today's adults speak for The Future Children

The use of children by adults for political ends is, well, disturbing.  Politicizing children is something that should be abhorrent to any freedom-loving American.  Shouldn’t we be teaching our children HOW to think as opposed to WHAT to think? Shouldn’t children be given the freedom to come to their own conclusions and decide for themselves? Children are a captive audience that lack the ability to recognize political indoctrination, whether it be on the right or left, which is why such “projects” are so disturbing.  This is a group of adults that thought it would be a compelling political angle to make some kind of emotional appeal using kids of the so-called “future.” These adults created the non-profit organization, filled out all the paper work to apply for a grant, and they were also the ones that probably cashed the check from the Tides Foundation - this is a joke. These adults should be ashamed of themselves.

Posted by Grabbyconstance | 28-10-2012 22:55

Comments about Today's adults speak for The Future Children

This is disturbing. Adults business has gone wrong, using children is not a fair fight. Keep the election clean. Candidate’s deeds are all the matters to voters. Stop this wrong campaign.

Posted by PromosalesAustralia | 29-10-2012 11:14

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