Posted by Marc | 13-05-2008 22:38 | Category:
Poverty
Another post about hunger in Israel. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.
Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org.
Advertiser: Bank Mazon Agency: Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv Additional credits:
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Account Manager: Sharon Manzour
Planner: Liron Shecter
Account Director: Michal Rubin
Y&R EXTRA: Vered Kinreich, Hagai Ramati
Copywriter: Avital Pinchevsky
In Canada, we’re working to reduce poverty and creative sustainable Vibrant Communities (http://www.vibrantcommunities.ca). Cities across the country are trail blazing this work with comprehensive initiatives involving leaders from multiple sectors. Already, over 16,200 Canadians are less poor because of the Vibrant Communities Initiative, with improved income support, more affordable goods and services, better education and development opportunities, new and improved housing and increased assets, new jobs, and chnaged employer practices.
This is just a start to the 3,479.000 Canadians that are living with low income. We would love to know what other initiatives are going on across the country. Email to share or for more information about Vibrant Communities.
Posted by Rachel | 26-05-2008 16:15
There is a fine line between being inspired by something and blatently ripping it off.
I can’t see how this is anything but blatently ripping off an original juxtapositional thought.
Posted by Ross | 16-10-2008 12:24
This is indeed Chema Madoz’s image, and he is credited in the poster.
(upper left).
Not mentioning this in the post or full credits in just stupid. (agency’s fault of course)
Posted by Y | 16-10-2008 12:32
Es muy incorrecto no citar el origen de la idea original. Es una fotografía de Chema Madoz. Incluso si la campaña tiene un motivo tan noble.
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