Too many people eat on the streets

Posted by Marc | 13-05-2008 22:38 | Category: Poverty

Another post about hunger in Israel. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.
Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org.

Advertiser:
Bank Mazon
Agency:
Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
Additional credits:
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Account Manager: Sharon Manzour
Planner: Liron Shecter
Account Director: Michal Rubin
Y&R EXTRA: Vered Kinreich, Hagai Ramati
Copywriter: Avital Pinchevsky


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Comments

I really love the idea. Probably inspired by this work of Chema Madoz:

http://www.chemamadoz.com/gallery/escurre.jpg

Posted by JT | 13-05-2008 23:44

In Canada, we’re working to reduce poverty and creative sustainable Vibrant Communities (http://www.vibrantcommunities.ca). Cities across the country are trail blazing this work with comprehensive initiatives involving leaders from multiple sectors. Already, over 16,200 Canadians are less poor because of the Vibrant Communities Initiative, with improved income support, more affordable goods and services, better education and development opportunities, new and improved housing and increased assets, new jobs, and chnaged employer practices.

This is just a start to the 3,479.000 Canadians that are living with low income. We would love to know what other initiatives are going on across the country. Email to share or for more information about Vibrant Communities.

Posted by Rachel | 26-05-2008 16:15

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