Onstuimig

Too many people eat on the streets

Posted by Marc | 13-05-2008 22:38 | Category: Poverty

image

Another post about hunger in Israel. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger.
Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org.



Advertiser:
Bank Mazon
Agency:
Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv
Additional credits:
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Account Manager: Sharon Manzour
Planner: Liron Shecter
Account Director: Michal Rubin
Y&R EXTRA: Vered Kinreich, Hagai Ramati
Copywriter: Avital Pinchevsky




  • Share on Tumblr
Print this article     Send this article to a friend    

Comments


Comments about Too many people eat on the streets

I really love the idea. Probably inspired by this work of Chema Madoz:

http://www.chemamadoz.com/gallery/escurre.jpg

Posted by JT | 13-05-2008 23:44

Comments about Too many people eat on the streets

In Canada, we’re working to reduce poverty and creative sustainable Vibrant Communities (http://www.vibrantcommunities.ca). Cities across the country are trail blazing this work with comprehensive initiatives involving leaders from multiple sectors. Already, over 16,200 Canadians are less poor because of the Vibrant Communities Initiative, with improved income support, more affordable goods and services, better education and development opportunities, new and improved housing and increased assets, new jobs, and chnaged employer practices.

This is just a start to the 3,479.000 Canadians that are living with low income. We would love to know what other initiatives are going on across the country. Email to share or for more information about Vibrant Communities.

Posted by Rachel | 26-05-2008 16:15

Comments about Too many people eat on the streets

There is a fine line between being inspired by something and blatently ripping it off.

I can’t see how this is anything but blatently ripping off an original juxtapositional thought.

Posted by Ross | 16-10-2008 12:24

Comments about Too many people eat on the streets

This is indeed Chema Madoz’s image, and he is credited in the poster.
(upper left).
Not mentioning this in the post or full credits in just stupid. (agency’s fault of course)

Posted by Y | 16-10-2008 12:32

Comments about Too many people eat on the streets

Es muy incorrecto no citar el origen de la idea original. Es una fotografía de Chema Madoz. Incluso si la campaña tiene un motivo tan noble.

Saludos.

Posted by leache blogspot | 27-10-2008 01:25



My comment



Comment:










Some rights reserved 2005-2012 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







image of a graduation cap

Recent in Academy


Interview: Kathryn Bolkovac - The Whistleblower - One Woman’s Fight for Justice

Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
Read more

Making A Do-Ference at The Design Ethos Conference 2012

I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Read more

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.


Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the Osocio archive: For thousands of people this is the size of their home

For thousands of people this is the size of their home

See this post from the Osocio archive

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)

Osocio is powered by


Hosting, Webbuilding:
Onstuimig Interactive Communication







blog advertising is good for you