“Topless poster” for breast cancer is a little too realistic (nudity)

This is certainly one of the strangest breast cancer self screening campaigns I’ve seen.

I’ll let DDB Mozambique tell it:

I have to admit, I have a difficult time not believing that this entire thing was very carefully staged. Just imagine how uncomfortable this must have been for the model, and how they would have had to keep all the men away fro it. Then there’s the question of how many women would really feel up 3-D breasts on a poster without prompting. Very suspect.

I far prefer their superheroes campaign.

More pictures after the break.

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Comments

This is so bizarre.  It certainly would draw attention to the issue.

//Beth @ the New York City Ad Agency