Imagine opening the “wanted” section of your daily newspaper and seeing this
The copy is hard to read in this scan, but it begins, “The government of a Middle Eastern state is recruiting a senior torturer to work in a well-equipped prison. Our ideal candidate would be prepared to inflict extreme pain and suffering…”
It then goes on to describe the excruciating details of common methods of torture in glowing HR-speak terms like “inspire a small and enthusiastic team to go way beyond what they ever believed possible” before hitting yopu with the punch.
It’s a gut-wrenching approach to making people aware of what is happening around the world. But is the irony appropriate? And will it incite action? Or will people just turn away in horror?
After the break, see the entire series in legible form.
Freedom From Torture
Ogilvy & Mather UK