Trash can review

Posted by Marc | 12-10-2009 20:44 | Category: Homelessness, Poverty

New campaign from Israel for JAR (Jewish Assistance & Relief Fund). The text published on trash cans aims to confrontate trespassers with the harsh reality that homeless people experience everyday searching for something to eat.

Related trash can posts:
- Trashbin cuisine
- Your trash is someone else’s food

Advertiser:
JAR – Jewish Assistance & Relief Fund
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Additional credits:
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman


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