The best of non-profit advertising and marketing for social causes

Tribal rights

Tribal rights

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For a Yanomani, her land is much more than the soil she treads.
Help us to prevent her from being evicted from her land at www.survival.es.

These ads, which you have to enlarge for a better view, are from Survival.
Survival is the only international organisation supporting tribal peoples worldwide. It was founded in 1969 after an article by Norman Lewis in the UK’s Sunday Times highlighted the massacres, land thefts and genocide taking place in Brazilian Amazonia. Like many modern atrocities, the racist oppression of Brazil’s Indians took place in the name of ‘economic growth’.

Today, Survival has supporters in 82 countries. It works for tribal peoples’ rights in three complementary ways: education, advocacy and campaigns. They also offer tribal people themselves a platform to address the world. They work closely with local indigenous organisations, and focus on tribal peoples who have the most to lose, usually those most recently in contact with the outside world.

The first ad is about Yanomami (Brazil and Venezuela)

The second one is about Bushmen (South Africa, Botswana and Namibia)

The thirth one is about Aborigines (Australia)

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Advertiser:
Survival
Agency:
Publicis Comunicacion, Madrid
Source:
Ads of the World

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