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Truly disturbing breast health ads (warning: nudity)

Posted by Tom Megginson | 17-02-2011 20:30 | Category: Health

No, I’m not talking about the naked breasts. That’s pretty run-of-the mill in advertising these days.

These very graphic ads, which you can see after the break, Photoshop vermin-shaped lumps in women’s tissue with the text, “More than 80% of lumps are benign. Do not be afraid. Do a breast self-exam.”

I’m not sure to classify these DDB, Mozambique, ads as “sexualizing women’s health” or “shock advertising”. But they sure did make my skin crawl. And I don’t even have boobs.

To see them, click “Read More”

Creative Director: Lenilson Lima
Art Director: Victor Holanda
Copywriter: Cauby Tavares
Photographer: Estúdio Paredes

(Hi-res pics from Ads of the World)

Advertiser:
Associação da Luta Contra o Cancer
Agency:
DDB, Maputo, Mozambique
Source:
Healthy Ads

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.