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TubePetition #COP15

Posted by Marc | 6-11-2009 16:55 | Category: Environment

More creative work on the road to the Copenhagen COP15 summit, the most important climate change conference in a decade.
In order to promote global climate change awareness, Tel Aviv based agency Mizbala created the TubePetition. Powered by Youtube’s shared annotations technology, it is the first petition inside a Youtube video that literally allows users to sign it and raise their voice.

“Now is the time to raise your voice. One Earth, One voice.”

Advertiser:
Mizbala
Additional credits:
Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.