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TubePetition #COP15

TubePetition #COP15

More creative work on the road to the Copenhagen COP15 summit, the most important climate change conference in a decade.
In order to promote global climate change awareness, Tel Aviv based agency Mizbala created the TubePetition. Powered by Youtube’s shared annotations technology, it is the first petition inside a Youtube video that literally allows users to sign it and raise their voice.

“Now is the time to raise your voice. One Earth, One voice.”

Advertiser:
Mizbala
Additional credits:
Creative team: Guy Dayan, Dori Ben Israel
Musical Director: Yishay Raziel (Jingles & music 4 ads)
Voice: Jeff Laurence Gill (Autumn Hill Studios, North Carolina)

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