The best of non-profit advertising and marketing for social causes

Turn soldiers back into children

Posted by Armando Alves | 28-10-2009 12:05 | Category: Peace & Conflicts

Clever direct mail piece by Y&R Johannesburg for UNICEF: a typical packet of toy soldiers that once opened reveals that figurines are in fact children doing their the stuff that kids should be doing, and not being turned into child soldiers

The package went to Unicef supporter mailing lists as well as potential corporate sponsors, with a meaningful reaction from the recipients.

Advertiser:
UNICEF
Agency:
Y&R Johannesburg
Source:
Direct Daily

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.