Osocio NL

Turn the world around: Help Sweden

Posted by Marc van Gurp | 18-10-2008 22:41 | Category: Government, Health, Poverty, Developing World



The people of Ghana are helping the poor in Sweden. Can you imagine? See it at helpsweden.org.

This ironic campaign which was launched in the last week of september intended to put development aid for Africa high on the agenda when Sweden takes over the presidency of the EU next year, in 2009. The campaign was launched by the UN Development Programme (UNDP) in Sweden.


Turn the world around Help Sweden

“The campaign was made to encourage a new perspective on aid, and to highlight the fact that more money flows out of Africa than comes into those countries, as well as the relationship between the global North and the global South,“ says Klas Waldenström, project manager for the campaign.

Turning realities upside down is a communication technique which is used many times before and I love it, especially in this project. The campaign website shows the video and encourage visitors to sign the letter that can be forwarded to Prime Minister Fredrik Reinfeldt.
“By the year 2015 poverty and hunger is supposed to be cut in half—-all countries have made that commitment in the Millenium Declaration. But we in the wealthy world still receive more than we give, and every sixth person will go to bed hungry this evening. That is not OK,” according to the letter.

Among those signing the missive to the prime minister are Aftonbladet editor Jan Helin, singer Neneh Cherry, Jakob Simonsen, director of UNDP in Denmark and renowned photographer Jens Assur.

Turn the world around Help Sweden

Turn the world around Help Sweden

Turn the world around Help Sweden


Advertiser:
Swedish millennium goal campaign / United Nations Development Programme
Agency:
Futurniture
Additional credits:
TV Dinner: production
Source:
The Local







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)