The best of non-profit advertising and marketing for social causes

Two Weeks of Fair Trade

Posted by Armando Alves | 29-04-2008 00:00 | Category:

This viral made the rounds last week in several websites:

Lanceurs de supermarché - Max Havelaar
Uploaded by Max_havelaar

For 15 days, Max Havelaar France intends to create quite a buzz on the subject of fair trade, a type of commerce that empowers producers to earn fair money while respecting the environment, as long as consumers take their share of responsability when shopping. And by the look of more than 80,000 views on DailyMotion, they’re already got a few more people in touch with fair trade.

Advertiser:
Max Havellar
Agency:
SixAndCo
Source:
Nouveau Marketing

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.