The best of non-profit advertising and marketing for social causes

Font Aid IV: Coming Together

Posted by Noah Scalin | 15-02-2010 22:33 | Category: Activism, Design, Social aid

While it’s not a traditional advertising campaign, I thought the Osocio readers would appreciate this design-centric fundraiser: Font Aid IV: Coming Together is a collaborative typeface to benefit the victims of the recent earthquake in Haiti put together by The Society of Typographic Aficionados. It features ampersands from nearly 400 international designers (myself included). The font is already for sale at Veer & Ascender Fonts, and will also be available at FontShop & MyFonts soon. All proceeds from the sale of the “Coming Together” font will go to Doctors Without Borders, to help with their relief efforts in Haiti. More details and a full list of contributors can be found HERE.

Advertiser:
Doctors Without Borders
Agency:
The Society of Typographic Aficionados

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.