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UK Home Office launches a truly shameful immigration campaign

UK Home Office launches a truly shameful immigration campaign

UK Home Office launches a truly shameful immigration campaign

Illegal immigration is a contentious issue. But it’s only made more so by this nasty little campaign on display in immigration reporting centres in Glasgow and Hounslow, west London.

The campaign has predictably upset lots of people, including Sandra White, a member of the Scottish parliament’s cross-party group on asylum seekers, who told The Guardian:

“Very many asylum seekers are fleeing for their lives, escaping violence and persecution. To be greeted with posters urging them to return to the countries they have just fled is totally inappropriate and appalling. In my view the campaign borders on the racist. The posters are in an area where most people who go there are African or Asian and to my mind they are there to put fear into people.” White said the posters should be removed “as soon as possible. They are clearly sending out a message saying: ‘You are not welcome here and we want you to leave’.”
Another Scottish Parliamentarian, James Dornan, has actually put down a motion in the Scottish parliament calling for the campaign to end.

UK Home Office launches a truly shameful immigration campaign

Earlier this summer, Britain’s Home Office was threatened with court action over an even worse campaign, that ran on the side of a truck:

UK Home Office launches a truly shameful immigration campaign

Scare tactics are already considered a bad idea in advertising. But this attempt to frighten and shame people is just nasty.

Advertiser:
UK Home Office
Source:
Copyranter (Buzzfeed)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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