Social advertising and non-profit campaigns from around the globe

Unfortunately, you’ve only one head

Posted by Marc | 7-05-2008 23:16 | Category: Road safety

The used visual in this ad is Ravana, the character with ten heads, is very popular, well known and immortal character in India. It comes from the Hindu mythology epic ‘The Ramayana’. Ten heads of Ravana made him immortal. (Wikipedia)
Great opportunity for Bangalore (India) based agency Bhadra Communications to use this visual to spread awareness about the importance of wearing a helmet when riding a motor bike.
Copy: “Unfortunately, you’ve only one head. Please wear a helmet.”

Advertiser:
Vijay Kiran Holdings
Agency:
Bhadra Communications
Additional credits:
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriter: Satya P R
Illustrator: Retheesh T C

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

Comments

Superb idea.
It will work for spread awareness about the importance of wearing a helmet .

Posted by Adman | 8-05-2008 07:33

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.