Social advertising and non-profit campaigns from around the globe

Unfortunately, you’ve only one head

Posted by Marc | 7-05-2008 23:16 | Category: Road safety

The used visual in this ad is Ravana, the character with ten heads, is very popular, well known and immortal character in India. It comes from the Hindu mythology epic ‘The Ramayana’. Ten heads of Ravana made him immortal. (Wikipedia)
Great opportunity for Bangalore (India) based agency Bhadra Communications to use this visual to spread awareness about the importance of wearing a helmet when riding a motor bike.
Copy: “Unfortunately, you’ve only one head. Please wear a helmet.”

Advertiser:
Vijay Kiran Holdings
Agency:
Bhadra Communications
Additional credits:
Executive Creative Director: Satya P R
Art Director: Siju S Nair
Copywriter: Satya P R
Illustrator: Retheesh T C

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Comments

Superb idea.
It will work for spread awareness about the importance of wearing a helmet .

Posted by Adman | 8-05-2008 07:33

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