The best of non-profit advertising and marketing for social causes

Unicef China: Don’t Ignore me

Posted by Marc | 22-11-2008 22:01 | Category: Poverty

Just discovered these three outdoor ads from Unicef China at Noah’s blog. Brilliant work, a great way of telling the story about the more than 1,5 million underprivileged children who live in China right now.

Copy: “Don’t Ignore me
China has over 1,5 million underprivileged children.
To help, call 020 82266673”

Advertiser:
Unicef China
Agency:
Ogilvy & Mather, Shanghai, China
Additional credits:
Chief Creative Officer: Kevin Lee
Creative Directors: Kevin Lee, Ng Fan
Art Directors: Kevin Lee, Haibo Huang, Phoebe Liao, Stephen Zhong/Robin Wu
Copywriters: Adams Fan, Derek Huang, Raymond Yung, Andrew Lok
Artists: Haohui Zhou, Bin Liu
Designers: Spring Zhu, Chaowen Wu, Jinghua Pan
Print Producer: Ling Gu
Source:
I Believe In Advertising

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.