Unicef: Send a postcard, address the problem

Great ad from Unicef Croatia aimed at donations by buying UNICEF’s Christmas postcards. The graffiti on the ad is real and took the agency Luminus Creative a few days to complete.
The graffiti is still on the wall, location is the High school of Commerce in Zagreb, Croatia.

Copy (in Croatian):
“POŠALJITE ČESTITKU. ADRESIRAJTE PROBLEM.
Kupnja samo jednog paketića UNICEF-ovih čestitki omogućit će cijepljenje dvadeset i šestero djece protiv dječje paralize. Vaše dobre želje mogu spasiti nečije živote.”

In English:
“SEND A POSTCARD. ADDRESS THE PROBLEM.
Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.”

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Comments

well, i must say the copywriter and art director have done a really good job here; pretty smart, simple and effective. great use of media by putting grafitti adressing the children problems on a school wall. give this man a job abroad, he’s big as a grafitti

Happy Bealated Earth

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