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Unicef: Send a postcard, address the problem

Posted by Marc | 23-10-2008 22:53 | Category: Health, Poverty

Great ad from Unicef Croatia aimed at donations by buying UNICEF’s Christmas postcards. The graffiti on the ad is real and took the agency Luminus Creative a few days to complete.
The graffiti is still on the wall, location is the High school of Commerce in Zagreb, Croatia.

Copy (in Croatian):
“POŠALJITE ČESTITKU. ADRESIRAJTE PROBLEM.
Kupnja samo jednog paketića UNICEF-ovih čestitki omogućit će cijepljenje dvadeset i šestero djece protiv dječje paralize. Vaše dobre želje mogu spasiti nečije živote.”

In English:
“SEND A POSTCARD. ADDRESS THE PROBLEM.
Buying a single set of UNICEF postcards provides 26 children with the necessary child paralysis vaccine. This Christmas, your good wishes may save lives.”

Advertiser:
Unicef Croatia
Agency:
Luminus Creative, Zagreb, Croatia
Additional credits:
Art Director: Mislav Vidovic, Tonci Klaric
Copywriter: Tonci Klaric
Grafitti Artist: Ivan "Sace" Sokac
Photographer: Sime Eskinja

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Comments

well, i must say the copywriter and art director have done a really good job here; pretty smart, simple and effective. great use of media by putting grafitti adressing the children problems on a school wall. give this man a job abroad, he’s big as a grafitti

Posted by bojan | 24-10-2008 10:19

Happy Bealated Earth

Posted by jack | 29-04-2009 00:21

promeote health and conquer pverty worldwide support UNICEF

Posted by jack | 29-04-2009 00:23

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.