Osocio NL

Unique Types

Posted by Armando Alves | 11-05-2010 20:44 | Category: Ableism, Corporate Social Responsibility, Social aid



Typography isn’t the usual subject when thinking of non-profit campaigns (even design is seldom used), so it’s refreshing to find about this collaboration to support AACD, a brasilian Children Disability Association.

image


image

On the website, we can find several videos done by children, inviting the top creative directors agencies in Brasil. Advertising agencies are encouraged to use these unique types on their campaigns (licensed as Creative Commons), showing how being disabled (even for a typeface) doesn’t mean you can’t achieve great things. Besides helping to share the typefaces on their works, agencies can help the organization with donations or use the typefaces when presenting concepts to clients.

image

Download a typeface or watch the successful video pitch for one of the top creative directors worldwide, Marcelo Serpa.

 


@marcello_serpa from AACD on Vimeo.


Advertiser:
AACD
Agency:
Agência Click
Source:
Update Or Die







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)