Osocio NL

Unique Types

Posted by Armando Alves | 11-05-2010 20:44 | Category: Ableism, Corporate Social Responsibility, Social aid

Typography isn’t the usual subject when thinking of non-profit campaigns (even design is seldom used), so it’s refreshing to find about this collaboration to support AACD, a brasilian Children Disability Association.



On the website, we can find several videos done by children, inviting the top creative directors agencies in Brasil. Advertising agencies are encouraged to use these unique types on their campaigns (licensed as Creative Commons), showing how being disabled (even for a typeface) doesn’t mean you can’t achieve great things. Besides helping to share the typefaces on their works, agencies can help the organization with donations or use the typefaces when presenting concepts to clients.


Download a typeface or watch the successful video pitch for one of the top creative directors worldwide, Marcelo Serpa.


@marcello_serpa from AACD on Vimeo.

Agência Click
Update Or Die

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)