The best of non-profit advertising and marketing for social causes

Unique Types

Posted by Armando Alves | 11-05-2010 20:44 | Category: Ableism, Corporate Social Responsibility, Social aid

Typography isn’t the usual subject when thinking of non-profit campaigns (even design is seldom used), so it’s refreshing to find about this collaboration to support AACD, a brasilian Children Disability Association.

On the website, we can find several videos done by children, inviting the top creative directors agencies in Brasil. Advertising agencies are encouraged to use these unique types on their campaigns (licensed as Creative Commons), showing how being disabled (even for a typeface) doesn’t mean you can’t achieve great things. Besides helping to share the typefaces on their works, agencies can help the organization with donations or use the typefaces when presenting concepts to clients.

Download a typeface or watch the successful video pitch for one of the top creative directors worldwide, Marcelo Serpa.

@marcello_serpa from AACD on Vimeo.

Advertiser:
AACD
Agency:
Agência Click
Source:
Update Or Die

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.