Nice piece of guerilla advertising shown in the Shopping ABC, Santo André, Brasil on the days before Valentine’s Day.
Its is made by Fischer&Friends for AACD (Associação de Assistência à Criança Deficiente / Association for Assistance to Disabled Children) to raise funds.
Over 30.000 children are waiting for receiving care. It is about a wheelchair, prosthesis or a pair of crutches.
In the mall artist and illustrator Francisco Martins painted a declaration of love on the floor. The text is about an unrequited love. At the end of the declaration a wheelchair was parked.
On the wheelchair this text was written:
“There are thousands of people waiting for wheelchairs, crutches and prostheses.
Help the AACD to make the queue shorter.”
AACD Associação de Assistência à Criança Deficiente
Creative director: Rafael Merel, Marcelo Fedrizzi, Mario D´Andrea
Art director: Marcelo Fedrizzi
Copy: Bruno Mendonça, Rafael merel, Pedro Porto
Traffic: Camila Kirmayr, Thainer Goerck
Production: Milene Vieira
Client: Angelo Franzão, Isa Degaspari