This campaign video from Unicef Belgium called WaSH 2010 is about unsafe water.
Unsafe water kills a child every 20 seconds in the world. This is unacceptable. Together we can save 5,000 children every day. Help us to change this situation. More information on www.unicef.be.
The campaign started at March 22, World Water Day, in 500 Belgian cinemas. It will run for three months.
Viewers are asked to donate a Safe Water Box to provide children and their families with the minimum amount of water (20 liters per person per day) for healthy living. By offering a Safe Water Box, you do not buy anything for yourself, but you provide drinking water to those in need.