Unscrew America
Posted by Liz Losh | 15-02-2008 04:59 | Category: Environment
Unscrew America is a new campaign designed to persuade U.S. households to adopt greener practices on a day-to-day basis, starting with more energy-efficient lightbulbs. A bells-and-whistles interactive website showcases innovative Flash programming and a sensory overload approach.
Of course, for social advertisers, the question is whether or not a low-tech approach may be a better way to deliver this particular environmental message, by using a single powerful image with a strong graphic sensibility or a tactical media intervention in the consumers’ face-to-face lived environment.
Advertiser:
Unscrew America
Agency:
GSD&M
Source:
GSD&M launching 'Unscrew America' campaign
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