The best of non-profit advertising and marketing for social causes

Unsung heroes

Posted by Marc | 17-08-2006 21:08 | Category: Government, Violence

Excellent artwork and visuals from Australia for the Crime Stoppers Phone Line. I like the style of being brave and being just a odinary citizen.

Copy: Each day, ordinary citizens are fighting crime by calling Crime Stoppers. Last year alone, their actions resulted in close to 800 arrests. While their true identities shall remain unknown. The effect these unsung heroes are having on our community is plain for all to see. So if you know anything about a crime, please pick up the phone and call. Whoever you are.

Advertiser:
Crime Stoppers Phone Line
Agency:
Marketforce Australia

Comments

I love the concept of the everyday hero but it couldn’t hurt for them to smile too could it? http://www.priceadvertising.com.au/

Posted by D.B. | 21-02-2013 08:33

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.