Until the sun shines out of your arse
Posted by Marc | 5-12-2007 23:25 | Category: Environment
Update: The video can still be found here.
“Until the sun shines out of your arse, use an energy-efficient light bulb instead” says Martin Freeman (The Office, Hitchhikers Guide to the Galaxy) in this viral for Greenpeace.
"Humour is a great way of engaging younger audiences,” said Martin Atkin, Greenpeace’s Amsterdam-based head of creative development.
“By taking a light-hearted approach to a serious issue like the need to save energy we can reach the generation who really will make a difference in tackling climate change.”
According to Atkin it is the first time Greenpeace use such a humour and bringing a simple message. Followers of Houtlust knows that is not true. See this viral from Greenpeace Brazil full of bottoms. But it is good to see that Greenpeace learn to bring their message not to complicated.
“It has been hard for us to get the message across that there are simple things that people can do to effect climate change and this viral is an example of this,” Atkin said.
Thanks Déclic, agitateur de solidarité & Adfreak
Advertiser:
Greenpeace
Agency:
Escape Partners
Additional credits:
Production company: Park Village
Source:
MediaGuardian
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