The best of non-profit advertising and marketing for social causes

Urban forest project

Urban forest project

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The Urban Forest Project brings 185 banners created by the world’s most celebrated designers, artists, photographers and illustrators to New York’s Times Square. Each banner uses the form of the tree, or a metaphor for the tree, to make a powerful visual statement. Together they create a forest of thought-provoking images at one of the world’s busiest, most energetic, and emphatically urban intersections.

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Following their display, (September 1–October 31, 2006) the banners will be recycled into tote bags and sold at auction, with proceeds going to scholarship and mentoring programs that benefit students of the visual arts. Some banners embody visceral responses to pressing environmental, political and social issues. Others use the evocative power of nature to develop rich patterns and abstract forms that delight the viewer.
All contain passion, thought, and energy—qualities that only emerge when the world’s finest creative minds apply themselves to a brief they truly believe in.

4 of the 185 banners are shown here above:
Top left: Michael Bierut
Top right: KesselsKramer
Bottom left: Victor Newman
Bottom right: Karen Bausman
See all the banners
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Advertiser:
Urban Forest Project

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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