This campaign is about the nuisance in the nightlife district in Ghent, Belgium. To promote liveability and partygoers are the target audience. The campaign is built around five themes: noise nuisance, parking problems, urination, excessive drinking and litter.
The campaign includes ten different posters, beer mats and button pins.
A unique perspective and slogan was developed with a reference to an individual catering business.
The style is the famous Flemish comic tradition, full of humor. And almost untranslatable. That’s too bad for you because the copy makes this campaign really fun.
The first poster is clear and translatable:
“Urinating in public isn’t kinky”
(with the reference to Music Club Kinkystar)
Urinating in public is forbidden in many countries of course, not only in Belgium :-)
What’s in a name