Osocio NL

Urinating in public is forbidden in the country of Little Man Pee

Posted by Marc van Gurp | 14-01-2014 19:45 | Category: Government

Vlasmarkt Gent - Wildplassen is niet kinky

This campaign is about the nuisance in the nightlife district in Ghent, Belgium. To promote liveability and partygoers are the target audience. The campaign is built around five themes: noise nuisance, parking problems, urination, excessive drinking and litter.

The campaign includes ten different posters, beer mats and button pins.
A unique perspective and slogan was developed with a reference to an individual catering business.

The style is the famous Flemish comic tradition, full of humor. And almost untranslatable. That’s too bad for you because the copy makes this campaign really fun.

The first poster is clear and translatable:
“Urinating in public isn’t kinky”
(with the reference to Music Club Kinkystar)

Urinating in public is forbidden in many countries of course, not only in Belgium :-)

Vlasmarkt Gent - Als Gloria zat is begint zij altijd te zeiken

Vlasmarkt Gent - Steek uw kop niet in het zand voor zwerfvuil

Vlasmarkt Gent - Geen oog dicht kunnen doen is slecht voor de nachtrust

Vlasmarkt Gent - Parkeren voor de deur? Ferm gejost

Stad Gent
What’s in a name

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)