Urinating in public is forbidden in the country of Little Man Pee

Posted by Marc van Gurp | 14-01-2014 19:45 | Category: Government

Vlasmarkt Gent - Wildplassen is niet kinky

This campaign is about the nuisance in the nightlife district in Ghent, Belgium. To promote liveability and partygoers are the target audience. The campaign is built around five themes: noise nuisance, parking problems, urination, excessive drinking and litter.

The campaign includes ten different posters, beer mats and button pins.
A unique perspective and slogan was developed with a reference to an individual catering business.

The style is the famous Flemish comic tradition, full of humor. And almost untranslatable. That’s too bad for you because the copy makes this campaign really fun.

The first poster is clear and translatable:
“Urinating in public isn’t kinky”
(with the reference to Music Club Kinkystar)

Urinating in public is forbidden in many countries of course, not only in Belgium :-)

Vlasmarkt Gent - Als Gloria zat is begint zij altijd te zeiken

Vlasmarkt Gent - Steek uw kop niet in het zand voor zwerfvuil

Vlasmarkt Gent - Geen oog dicht kunnen doen is slecht voor de nachtrust

Vlasmarkt Gent - Parkeren voor de deur? Ferm gejost

Stad Gent
What’s in a name

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